{"id":66,"date":"2017-06-08T16:08:57","date_gmt":"2017-06-08T16:08:57","guid":{"rendered":"http:\/\/www.digitalsumo.com\/blog\/?p=66"},"modified":"2017-07-06T14:13:51","modified_gmt":"2017-07-06T14:13:51","slug":"increase-conversions-using-bullet-points","status":"publish","type":"post","link":"https:\/\/www.digitalsumo.com\/blog\/increase-conversions-using-bullet-points\/","title":{"rendered":"Increase Conversions Using Bullet Points"},"content":{"rendered":"

Having a well-written and concise sales letter or opt-in page can raise conversions dramatically and using bullet points help marketers organize and present information more effectively.<\/p>\n

\"\"<\/a>One of the experiments that we conducted was on our optin pages for a free report, which we were giving away as a lead magnet.<\/p>\n

The information that listed the details of the ebook below the headline were originally presented in paragraph format. But when we changed these into bullet points, we saw a rise in conversions.<\/p>\n

I suspected that this would happen because bullet points are effectively mini-headlines and when written like headlines, they can capture a user’s attention much more.<\/p>\n

Headlines tend to present a clear benefit and promise to the reader. According to Eugene Swartz (Breathrough Advertising), the only purpose of a headline is to get the reader to read the next line.<\/p>\n

So not only will your bullet points create more curiousity (if written like headlines), it will cause your readers to continue reading the others almost automatically.<\/p>\n

In fact, many copywriting courses will tell you that when writing a text sales letter, your bullet points are the second most important aspect of the entire letter.<\/p>\n

Readers are pressed for time and bullet points help them scan for topics of interest.<\/p>\n

Here are some ideas for testing bullet points:<\/p>\n