May, 2017

How To Capture Phone Sales In Your Tracking Stats

We drive a lot of traffic from a lot of different paid traffic sources, so we’re pretty particular when it comes to making sure that each conversion is tracked back to the correct traffic source. Conversions are tracked back using tracking pixels or postback URLs that are placed on the “success” page that is displayed […]

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Welcome To Digital Sumo

Welcome to the first official post on the Digital Sumo blog. My name is Gauher Chaudhry and I’ve been an online entrepreneur for over 20 years now. During this time, I’ve built multiple, million dollar online companies. The aim of this blog is for my team and I to share our experiences with regards to […]

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