Digital Marketing
The hardest part of running any online business is knowing how and when to scale web traffic. For most business owners it’s a long tough battle to get consistent, profitable sales, and once they finally achieve that it’s now time to scale your sales and profits. But what is the best way to do this? […]
We just wrapped up the Digital Sumo 2018 Live Event and based on the feedback from the attendees, it was our best event to date. We had attendees fly in from all over the world to learn about what is working for traffic and conversions in 2018 and beyond. There is actually a lot of […]
Here are three tools that can be used for spying on your competition that are free to use. I am focusing this post on these tools because I know some of our blog readers are just starting out in paid traffic and are probably aware of the importance of competitive analysis. However, the top level […]
Motivation is the key to getting people to click your offer links and generate a desired response. So, if you want a powerful motivating force that drives the psychology of what makes people act, putting a few words in powerful phrases to create the actions you want is the key. A call to action or […]
I have been a firm believer in paid advertising having relied on it many years to build my online businesses. For me, the idea of getting free traffic has never been a reliable choice since getting free visitors has never proven to be a definite traffic strategy. Why? Well simply put, the conversions from free […]
We just recently finished up the Digital Sumo 2017 live event (held in downtown Toronto) and it was filled with incredible content. Close to 100 people attended the live event and we missed some attendees who were not able to come at the last minute due to Hurricane Irma. I started Friday (Day 1) off […]
The key to building a sustainable online business is by building a high converting back-end. This will allow you to buy more front-end traffic and scale your business. A high-converting back-end allows you to: * Increase the average transaction value * Build a recurring income * Sell multiple items * Buy more paid traffic At […]
A common flaw many marketers make when approaching an audience is, they miss the target by using a point blank selling message. However, the classic direct sales pitch formulas that used to work are not effective as they once were. Prospects have become much more intelligent in their buying behaviors and can recognize when being […]
Connecting with your email audience lives or dies based on the follow-up induction period you have in place. This initial list bonding time-frame is critical for converting members into faithful followers or losing their interest too early in the game. With a direct line of follow-up email communications, you can penetrate your message to new […]
The word is out – free traffic is not really free. But, how can that be true when we’ve been taught search engines will send us free traffic? Fact: There is no such thing as free when it comes to web traffic. Sure you can end up with visitors to your site, but there are […]