8 Surefire Reasons To Use YouTube For Free Lead Generation

If there is any place left that still has a good level playing field, it’s YouTube. Many videos are posted for fun, entertainment, informative or as “how-to” style videos, etc. While the types of content range from anything and everything you could ever imagine and beyond, the vastness of YouTube is astounding. Just about every […]


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17 Ways To Create Authority With Your Audience

When it comes to creating authority, there are certain factors that can allow you to build trust and bonding with your audience where you can eventually develop them into your own tribe. When you have your own online tribe, this is when things can become lucrative for you. It’s a main reason that drives experts […]


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Increase Conversions Using Bullet Points

Having a well-written and concise sales letter or opt-in page can raise conversions dramatically and using bullet points help marketers organize and present information more effectively. One of the experiments that we conducted was on our optin pages for a free report, which we were giving away as a lead magnet. The information that listed […]


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How To Capture Phone Sales In Your Tracking Stats

We drive a lot of traffic from a lot of different paid traffic sources, so we’re pretty particular when it comes to making sure that each conversion is tracked back to the correct traffic source. Conversions are tracked back using tracking pixels or postback URLs that are placed on the “success” page that is displayed […]


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Welcome To Digital Sumo

Welcome to the first official post on the Digital Sumo blog. My name is Gauher Chaudhry and I’ve been an online entrepreneur for over 20 years now. During this time, I’ve built multiple, million dollar online companies. The aim of this blog is for my team and I to share our experiences with regards to […]


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