Permission Marketing Versus Interruption Marketing

I have been a firm believer in paid advertising having relied on it many years to build my online businesses. For me, the idea of getting free traffic has never been a reliable choice since getting free visitors has never proven to be a definite traffic strategy. Why? Well simply put, the conversions from free […]

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Digital Sumo 2017 Live Event Recap

We just recently finished up the Digital Sumo 2017 live event (held in downtown Toronto) and it was filled with incredible content. Close to 100 people attended the live event and we missed some attendees who were not able to come at the last minute due to Hurricane Irma. I started Friday (Day 1) off […]

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5 Steps To Define And Engage Your Audience By Tapping Into Customer Intelligence

A common flaw many marketers make when approaching an audience is, they miss the target by using a point blank selling message. However, the classic direct sales pitch formulas that used to work are not effective as they once were. Prospects have become much more intelligent in their buying behaviors and can recognize when being […]

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The Single Best Way To Reverse Engineer Your Competition And Gain Five Advantages

When your competition is dominating the market, you still want your piece of the action but may feel defenseless when it comes to getting your share. While there’s no real way to dissect the competition’s success model at the surface level, there’s a surefire way to get inside their digital walls to see what’s working […]

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17 Ways To Create Authority With Your Audience

When it comes to creating authority, there are certain factors that can allow you to build trust and bonding with your audience where you can eventually develop them into your own tribe. When you have your own online tribe, this is when things can become lucrative for you. It’s a main reason that drives experts […]

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Welcome To Digital Sumo

Welcome to the first official post on the Digital Sumo blog. My name is Gauher Chaudhry and I’ve been an online entrepreneur for over 20 years now. During this time, I’ve built multiple, million dollar online companies. The aim of this blog is for my team and I to share our experiences with regards to […]

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